Mary Kay Inc. Surpasses 1,200 Patents For Innovative Products, Technologies And Packaging Designs

Mary Kay Inc. Surpasses 1,200 Patents For Innovative Products, Technologies And Packaging Designs

Global Cosmetics Company Sets Milestone with Latest Innovations

DALLAS, Dec. 29, 2015 /PRNewswire/ — With more than 130 patents awarded so far this year, Mary Kay Inc. has set a company milestone with more than 1,200 patents for products, technologies and packaging designs in its global portfolio. This new milestone validates Mary Kay’s status as one of the top innovators in the direct selling and cosmetics industries as the global cosmetics company has a long history of fostering a culture of creativity and innovation since the company’s founding in 1963.

mkNotable utility patents awarded to Mary Kay this year for skin care technologies and product formulations include Mary Kay® TimeWise Repair® Volu-Firm® Lifting Serum, Mary Kay® TimeWise BodyTM Targeted-Action® Toning Lotion and Mary Kay® TimeWise Repair® Volu-Firm® Eye Renewal Cream. For packaging innovations, design patents were awarded to the Mary Kay® Cityscape® Eau de Parfum and Mary Kay® Cityscape® Cologne Spray bottles, Mary Kay® Lash IntensityTM Mascara and Mary Kay® TimeWise Repair® Volu-Fill® Deep Wrinkle Filler.

“Mary Kay’s patents play a key role in keeping our products competitive and protecting the company’s unique ingredients, formulas, technologies and product designs,” says Sheryl Adkins-Green, Chief Marketing Officer for Mary Kay Inc. “The company’s global team of scientists utilize the most advanced skin care ingredients and technology available to ensure that women get what they want – innovative beauty products they can believe in, at affordable prices.”

The iconic beauty company takes strategic and innovative steps to ensure it can provide the most efficient and effective solutions to produce and provide the irresistible products that more than 3.5 million Mary Kay Independent Beauty Consultants and their customers worldwide love.

“The patent process spurs innovation,” adds John Wiseman, Vice President and Associate General Counsel for Intellectual Property and Innovation for Mary Kay Inc. “Because we can protect our inventions, we have an incentive to continue inventing great things.”

From inspiration to formulation to distribution, each new product passes through a series of stringent research and consumer testing procedures. Mary Kay Inc. invests millions of dollars in research and development and conducts more than 500,000 tests each year to ensure Mary Kay® products meet the highest standards of quality, safety and performance.

In the figure 1 below you can see the Main International Patent Classification (IPC) of Mary Kay´s patents. The International Patent Classification (IPC), established by the Strasbourg Agreement 1971, provides for a hierarchical system of language independent symbols for the classification of patents and utility models according to the different areas of technology to which they pertain.

A61Q 19/00 Preparations for care of the skin, A61Q 9/00 Preparations for removing hair or for aiding hair removal, A45D 40/00 Casings or accessories specially adapted for storing or handling solid or pasty toilet or cosmetic substances, e.g. shaving soap, lipstick or make-up (features common to containers for handling powdery or liquid toilet or cosmetic substances, A61P 17/00 Drugs for dermatological disorders.

Figure 1: Main International Patent Classification (IPC) of Mary Kay´s patents.

MaryKay_Main IPC

 Mary Kay´s Industrial Design

IndustrialDesign

In the Global Design Database, A world-wide collection of industrial designs data; including WIPO Hague registrations and information from participating national offices. You can find 100 Industrial Design registrations of Mary Kay only in USA and Canada. See the link http://www.wipo.int/designdb/en/index.jsp

Mary Kay´s Trademarks  in the Global Brand Database

The Global Brand Database makes it easier to search over 24,710,000 records relating to internationally protected trademarks, appellations of origin and armorial bearings, flags and other state emblems as well as the names, abbreviations and emblems of intergovernmental organizations.

The Global Brand database allows free of charge, simultaneous, brand-related searches across multiple collections.

Only in the Global Brand Database where you can Perform a trademark search by text or image in brand data from multiple national and international sources, including trademarks, appellations of origin and official emblems. There are 2,999 Mary Kay´s  trademarks registrations. See the link: http://www.wipo.int/branddb/en/

About Mary Kay

Irresistible products. Positive community impact. Rewarding opportunity. For more than 50 years, Mary Kay has offered it all. With 3.5 million Mary Kay Independent Beauty Consultants and $4 billion in global annual sales, Mary Kay is a top beauty brand and direct seller in more than 35 markets around the world. Discover what there is to love about Mary Kay by connecting with a Mary Kay Independent Beauty Consultant at marykay.com.

Mary Kay Inc. Corporate Communications
marykay.com/newsroom
972.687.5332 or corpcom@mkcorp.com

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