M. J. Zanon – IP Lawyer, Translations, Trademarks & Patents is committed to understanding our clients’ products and services, and the competitive advantage such products and services afford our clients vis-à-vis their competitors. This process may involve evaluating existing assets of a client and its competitors, such as rendering opinions as to the validity or infringement of patents or trademarks. Once a client’s business and its relevant industry are understood. We will craft a program to protect and exploit intellectual property assets to protect our client’s long-term earnings capacity. This process may involve preparing, prosecuting and maintaining patent and trademark applications, monitoring competitor activities, asserting existing intellectual property assets against infringers, and licensing intellectual property assets.